East Africa Breweries Limited (EABL) has paused advertising with Radio Africa’s Homeboyz radio over recent remarks by Lift Off presenters.
Shaffie Weru, Neville and DJ Joe Mfalme are already under investigations following a series of extremely disparaging remarks that implied their support for gender based violence.
EABL noted that as a corporate company, their core value is to promote gender inclusion, diversity and human rights as they also support the ongoing investigations.
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Even though they are advertisers on Radio Africa, they discourage gender insensitive remarks attached to their marketing campaigns as was the case during the 24th March remarks by the three that was against their agenda.
It is in that regard that EABL calls out Radio Africa Group to exercise due diligence during their selection of presenters as well as include a consequence management system to all those who abide to the code of conduct.
At the moment, advertising by EABL with Radio Africa will continue except on programmes associated with the three presenters.
“Beginning Thursday, March 26, EABL paused all forms of advertising on all programmes related with these presenters. As a precondition to revert to our advertising partnership, we have asked RAG to conduct due diligence in the selection of presenters and embed a robust consequence management plan on those that do not abide by the code of conduct.
We have also asked RAG to ensure continuous training programme for presenters to be sensitized on gender matters and commit to airing that will address negative gender narratives.” Said EABL
Homeboyz has already suspended the three presenters for two weeks with all presenters at the station set to undergo gender awareness training that will also be attended by their social media team.
The station also apologized to the family of Wangari, the young lady who was pushed to death and to their listeners following the Wednesday incident.