World Cup 2022 host country Qatar has banned the sale of alcohol during games at the stadiums making it a thirsty event for many fans.
Confirming the news was the football governing body FIFA which said that the sale of alcoholic beverages will be limited to the FIFA Fan Festival, other fan destinations, and licensed venues only.
“A decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations, and licensed venues, removing sales points of beer from … stadium perimeters.” Said FIFA
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The news is a big blow to the tournament sponsor Budweiser which had already begun campaigns ahead of the event.
Speaking after the news, Budweiser termed it awkward but promised to sell non-alcoholic beverages, Budweiser zero, and alcoholic beverages in limited areas only.
The one-month event will kick off on Sunday 20th November as the host nation Qatar faces off against Ecuador in the opening match.