Safaricom customers are set to benefit from the telecom giant’s new Skiza advertising platform targeting SMEs.
According to the service, customers will have the option to listen to an advert as the caller picks the call on the other end.
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To enroll, one will dial *897# with the rewards being free 1 minute talk time for every three advertisements listened to in the last 6 seconds or a free 5 MB data.
The rewards are redeemable with the option of converting the data to talk time minutes which has no expiry and accumulated to the first of the following month.
Speaking to the star, Safaricom CEO noted that the new service will give value to the customers and create a profitable environment for businesses to thrive.
Adrone the company tasked with running the advertisement note that the service is a cost effective one and rewarding to customers who will get free data and minutes in return.