Nairobi, 05, August 2025 – Johnnie Walker, the world’s number one Scotch Whisky, has announced that later this month it will introduce a refreshingly different whisky experience to the Kenyan market through a new variant, one that promises to reimagine how Scotch is enjoyed.
Crafted to surprise and delight both seasoned whisky lovers and new explorers alike, this new expression brings a brighter, sweeter and smoother profile to the Johnnie Walker portfolio. Designed with versatility in mind, it invites consumers to break from tradition and enjoy Scotch in playful, unexpected ways, whether poured over ice, mixed with lemonade, or shared with friends during sundowner moments.
“We are incredibly excited to introduce A brighter, sweeter Scotch that’s perfect for the fun-loving and the curious, like a tall glass of sunshine made to be enjoyed during those unexpected sundowner moments with good friends.” said Jean Okech-Nyawara, Head of Marketing, Spirits East Africa, EABL. “A more accessible style of Scotch that’s focused on introducing drinkers to the amazing flavors of Scotch Whisky.”
Expertly crafted by Johnnie Walker’s whisky makers, the new whisky is a modern take on Scotch that is primed for today’s more adventurous and social drinkers.
Jean added: “Kenya has always embraced innovation and flavor as a reflection of its dynamic spirit and desire for progress. This launch captures that same bold energy and drive for reinvention. We are inviting consumers to step into a new chapter of Scotch, one that is as much about personal style and sociability as it is about heritage.”
To celebrate the launch, Johnnie Walker will host a series of curated experiences throughout August across Nairobi, designed to immerse consumers in this exciting new take on whisky. From sundowner sessions to guided mixology to mysterious stunts, the campaign will bring together music, culture and flavour in true Johnnie Walker fashion.
With Kenya’s whisky market showing strong growth and a clear appetite for innovation, the new variant is well-positioned to tap into a vibrant and evolving spirits culture.
