Monday, July 15, 2024

NACADA orders nationwide crackdown of alcohol billboards near schools

The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has ordered a nationwide crackdown of all billboards promoting alcoholic beverages near schools.

Through a statement, the authority noted that the billboards are in place despite the existence of law that prohibiting misleading advertisements of products that cause health complications or social implication.

“Research shows that exposure to outdoor alcohol advertising near schools is associated with a higher likelihood of youth intending to use alcohol. Alarmingly, the current average age of initiation to alcohol use in Kenya is seven years.” said NACADA

In order to achieve its mission, the authority is actively engaging stakeholders at both the national and county level to ensure the billboards promoting alcoholic drinks near schools are removed.

“NACADA is committed to creating a safe and nurturing environment for our students. The presence of alcohol advertisements near schools undermines these efforts by normalizing alcohol consumption and presenting it as an appealing and glamorous choice,” said NACADA CEO Anthony Omerikwa.

“We call on advertising agencies and businesses to act with social responsibility and refrain from placing alcohol advertisements near learning institutions.” read the statement

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