Nairobi, September 18, 2025 – On September 17, 2025, Johnnie Walker, in partnership with Nyashinski, hosted an exclusive listening party at the Microbrewery to premiere his much-anticipated new album Yariasu. The intimate event drew Nairobi’s top creatives, media, influencers, cultural curators, EABL executives, DJs, podcasters, and superfans, creating a rare gathering of the city’s creative heartbeat.
Set for official release on September 19, 2025, Yariasu was performed live in its entirety with Nyashinski and his producers taking guests on a journey through tracks that explore themes of resilience, ambition, creativity, and identity.
On the sidelines of the event, Alvin Mbugua, General Manager, Spirits, EABL, presented Nyashinski with a bottle of Johnnie Walker Blue Label engraved “from one icon to another,” in recognition of his artistry and cultural impact.
“Nyashinski is not just a musician, he is a cultural force whose artistry and fearless spirit bring the Keep Walking mantra to life. With Yariasu, he continues to inspire a generation to dream bigger and walk bolder, and Johnnie Walker is proud to be part of that journey,” said Alvin Mbugua, General Manager, Spirits, EABL.
Following the introspective tone of his 2020 debut Lucky You, Yariasu marks a bold new chapter for Nyashinski. The album blends East African heritage with global influences, reflecting his artistic evolution and his recent signing with Sony Music Africa.
“Yariasu is about being bold, open, and unafraid to try different things while still enjoying life. I wanted this album to challenge creativity and celebrate freedom of expression. Partnering with Johnnie Walker made it possible to share this vision in such a meaningful way – to connect with a specially curated pool of guests and fans, and to celebrate not just music, but the power of community and culture,” said Nyashinski.
This celebration comes shortly after Nyashinski’s renewed partnership as the Johnnie Walker Black Label brand ambassador, which was first announced in September 2022, reaffirming the brand’s long-standing collaboration with one of Kenya’s most influential artists.
“From Shin City to Walker Town and now Yariasu, our journey with Nyashinski has consistently shaped culture, sparked conversations, and redefined how we celebrate life’s remarkable moments. This partnership is about building legacies and making history together, and we look forward to creating even more impactful moments as it continues to grow,” added Alvin Mbugua.
